Rusty Schultz, executive vice president of operations at Platform Communications and formerly a Wisconsin Republican strategist, joins to dissect Tom Tiffany’s campaign messaging. We also play a game of Who Said It as we celebrate 100 shows.

Links relevant to the hour:

• Ad spending starts in crowded Wisconsin Democratic primary for governor
• Tiffany's 'wants' and 'needs' state budget plan is a work in progress

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