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WHSM 101.1FM ...With the Music You Want to Hear
Your best variety of music in the northland from the 70's to today - right here on WHSM 101.1fm   
  ...24 hours a day...7 days a week



WHSM 101.1fm....plays all your favorites from the 70's to today.

We are your all time hits station for the Northwoods. Magic 101 is a blend of popular rock and pop hits from the 70's through today.   Magic 101 is designed for adults 25-54 who grew up listening to radio from their high school and college years to today.  Magic 101 truly captures the mood and music that defined a generation. It's music that makes us feel good and brings back good memories, and will be there when new memories are made - whether we are at home, in the car or at work.  WHSM 101.1 FM's core artists include the Lady Antebellum, Daughtry, Train, Taylor Swift, Elton John, Kelly Clarkson, John Mayer, Chicago, Katy Perry, Bon Jovi, Billy Joel, Journey and many more. 


·WHSM 101.1 FM's Breakfast Club...

Part of the best sound in Northwest Wisconsin is Magic 101's Breakfast Club with your hosts Hans Evins and company.  Join the Breakfast Club from 6 am to 10 am, Monday through Friday for a new twist to your morning. Daily we offer trivia and contests with great prizes like doughnuts or bread from the Hayward Bakery & Cheese Shop, pies from the Norske Nook of Hayward and every weekday morning you can win a free lunch from Subway.  Each morning on the Breakfast Club, we will announce the "song of the day" and then sometime during the show the song will be played. All you have to do is be the correct number caller to identify the "song of the day" and the Subway certificate will be yours. Be sure to listen for the "song of the day" and you could be a winner.

Speaking of your WHSM 101.1 FM Breakfast Club host. Hans Evins and company, will be sure to keep you entertained and informed.  Nick Sontag provides the latest in news, sport and current updates.  It's "live" radio at its very best - Monday through Friday from 6am to 10am.

·Hans Evins

Hans is the most popular radio personality in Northwest Wisconsin.  With success in Duluth and Eau Claire as well as Hayward, Hans is making his unique style of humor an early morning must for listeners.  No one tops his friendly approach to getting you up and off to work or school.  Hans also is one of the leading "voices" in the entire region in the production of radio commercials.

·Nick Sontag

Nick has moved his way up  in the radio world from a part-timer at our sister station WCMP in Pine City Minnesota to co-host of the WHSM 101.1 FM'S Breakfast Club.  Nick is a great addition to our prep sports broadcast team too.  If you see Nick out and about gathering news and sports stories stop and say "Hi".

Radio is where it's at!!


MAGIC 101.1 FM

Angie Austin  12am - 5am

Chuck D 5am-6am


Magic 101's Breakfast Club

Hans Evins along with Nick Sontag 6am-10am

Cathy Taylor

  10am - 2pm

Michael Gifford

  2pm - 7pm

Krystal Pino

  7pm - 12am

Want to check out Billboard's Top 40?                     


And remember you can listen to local prep sports action from football to volleyball to basketball on Magic 101 FM.  





 · News...

WHSM is truly the Leader in local, state and regional news. We let the other guys deal with the national...we take care of what is important at home. WHSM FM offers four major newscasts each weekday and 8am and noon on Saturday and an 8am update on Sunday.



· Radar here for up-to-the-minute radar weather and forecast

During Extreme Weather conditions WHSM staff will be on the air with you bringing you all the latest information from storm track details to damage reports and road and business closings. Our goal is to keep you safe and informed.


· Outdoor Programming

Because we live and work in a viable outdoor environment, WHSM runs more lifestyle/outdoor programming than any other area station. Wisconsin Northland Outdoors runs at 6 pm nightly on WHSM FM. Then Sunday mornings and we have a thirty minute expanded "Wisconsin Northland Outdoord" show which runs on both our stations at 9 am. All programs are produced and hosted by John Myhre, well known and award winning guide and member of the Outdoor Writers Association.





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16880 W. US HWY. 63
Hayward, WI 54843
Phone: (715) 634-4836 · FAX: (715) 634-8256
Toll Free: 1-800-845-8984

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