WHSM Radio receives an international award from the Great Lakes Forest Fire Compact!!

On Tuesday, April 27th, 2010 WHSM Radio received a most prestigious award for our specially designed program called "Fire Watch" which airs on Magic 101 FM.  The purpose of this show is to make area listeners aware of the daily fire danger. Monday through Friday at 8:05am we talk "live" with representatives from the DNR and the US Forest Service about that days’ fire danger. The show is now in its tenth year on WHSM, Magic 101 FM.  About a year ago, Kim Lemke, of the Wisconsin DNR submitted the substance of the program in a written nomination to the Great Lakes Forest Fire Compact. This group represents Wisconsin, Minnesota, and Michigan along with two Canadian Provinces....Manitoba and Ontario. DSC01083

The goal of this oversight group is to steward relationships and share experience and expertise if and when forest and or wild fires hit. It is an amazing group of highly trained and dedicated people. They also look for businesses both large and small who step up to help them get the word out about the fire danger we all live with for several months each year.

WHSM Radio staff members accepted the 2009 award.  WHSM is the only business in the state of Wisconsin to be recognized with the special Compact award.  Mr. Welch stated “Our station staff works hard to make the program informative and entertaining.”


WHSM Radio proudly presents radio at it's best in Northwest Wisconsin. 

"MAGIC 101FM & 910AM".

And be sure to join the Magic 101 Breakfast Club from 6am to 10am Monday through Friday. Hans Evins and company make up the Magic 101 Breakfast Club where you will only get the best in the Northwoods....from music to features to contest. 

WHSM 910 AM brings you The Red Zone 910 AM on Monday, August 4th, 2014

WHSM AM/FM has a fully operational backup generator for any situation when the power is interrupted. We will still be on the air bringing you the news, information and entertainment you have come to count on.


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 · Staff...

  • Darrin White - General Sales Manager
  • Bobi Hopp - Office Manager/Traffic Manager
  • Brian Foeckler - Account Executive
  • Hans Evins - Operations/Breakfast Club / Production
  • Nick Sontag - Breakfast Club / News/Sports Director / Production
  • Tyler Monson - Production/Board Op
  • John Myhre - Outdoor Editor


For employment information, view our Employment page.

 · Part of the community...

Member of the Hayward, Cable, Spooner, Stone Lake and Cable Chambers of Commerce. Also a member of Wisconsin Broadcasters Association and the National Association of Broadcasters.

 · Promotions...

"School is Cool" promotion with area high school students on the air urging others to stay in school as "School is Cool." It helps having teens talk to other teens.

WHSM also delivers "Senior Salutes" to the area graduating seniors each Spring. It is just our way to say "Job Well Done & Best Wishes In Your Future Endeavors".

WHSM leads area stations in coverage of area events and of course we always offer the best promotional packages with all of the World Class Events, holidays & special events held in the Hayward & surrounding areas.

· American Birkebeiner...

This is North America's largest cross country ski event and WHSM Radio broadcasts "live" from start to finish. Our annual coverage includes field reports from all along the Birkie trail and finish locations on race day.  WHSM and "THE BIRKIE" make a nice February couple.  If you can not watch the race, please join in for our live coverage.

 · Musky Festival...

The Hayward lakes area is a premiere Musky fishing destination so why not have Hayward's top rated radio stations lead the way with "live" coverage of the events surrounding this early summer event.  WHSM is all over the Hayward area for two big days of coverage of the festivities for Musky Fest.


  · Fishing Has No Boundaries...

Fishing Has No Boundaries hosts this annual events to raise money for their non-profit foundation. During the past several years WHSM assisted with fund raising, helping to raise over $50,000 for Fishing Has No Boundaries.  In 2001 WHSM and Wild River Road and Trail combined to donate a brand new pontoon trailer to FHNB.


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The Northland Broadcast Center-WHSM
16880 W. US HWY. 63
Hayward, WI 54843
Phone: (715) 634-4836 · FAX: (715) 634-8256
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